SWOT Analysis helps a person realise where they are and how they can progress from here, but I think it's about being honest with yourself and identifying your own strengths and weaknesses.
Strengths
confident
practical
good communication
good contacts and networks
good cultural background
speak few languages
Weaknesses
time management
prioritise work over photography
need to develop better camera skills and gain more experience
Opportunities
business opportunities available
partnership opportunities available
marketing and promotional tools available
Threats
other people in the business
cheaper business by unqualified photographers
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