Tuesday 22 April 2014

Methods of Communication and advertising

Social media is being used more and more as a means of promotion and communication as it reaches a much wider audience worldwide.

Blogs - Becoming more and more popular with photographers and people linked to the photography industry to showcase their work.

Websites - Individual websites I believe are a must to showcase your work and talent and makes you look more professional rather than just telling people the type of work that you do and giving out business cards, which seems to be a thing of the past.

TV. Satellite Channels - are an excellent way to promote your services as audience is worldwide and reaches millions of people without them having to search for you.  This is a more expensive way of marketing and promotion, however, it has become increasingly popular and Asian channels such as B4U and Star Plus now feature many makeup artists and wedding services from the UK.

Facebook - Most photographers are now on Facebook with many followers, this is good to showcase work, however, in my own experience Asian Photographers tend to share other posts and comment on general articles more rather than focus on advertising their photography.

Twitter - Good for keeping people updated and informing them of your services, but again people would need to search for you and follow you to have access to your updates.

Email - More personal and  selective as I find that this would be a much slower process of marketing and networking as it takes time to build contacts and establish relationships with people.

Networking - I found that the ideal way to establish good networking links for Asian Wedding Photography is to attend an Asian Wedding Exhibition.  There are many Asian Wedding Exhibitions around the country with the more popular ones being held in London, Birmingham and Bradford.  I attended one at Birmingham and found that there were people from different parts of the UK including Bradford and Newcastle there to showcase their work and approach  potential customers.  Wedding Exhibitions include:  Stages, Henna Artists, Makeup Artists, Cinematographers, Photographers, DJ's and Dhol Players.







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